Bata Edu is an e-learning startup that provides a platform for schools and institutions to teach programming through simple, language-agnostic challenges.
We partnered with Bata Edu in its early stage to help shape both the product and the brand from the ground up — leading the development of the brand identity, product design, and UX/UI system to build a foundation that’s both educational and intuitive. From branding to launch, we worked closely to ensure every touchpoint reflected Bata’s mission to make programming accessible to young learners.
The brand draws inspiration from retro interfaces, evoking a sense of familiarity and simplicity. We crafted a vibrant identity where colors play a key role in making the classroom experience more engaging and student-friendly.
On the product side, we developed a complete design system tailored for school environments — approachable, intuitive, and built to support focused learning.
Working with Bata Edu allowed us to contribute to a meaningful mission: making programming more accessible in real educational settings.
From brand to interface, it was a project that challenged us to balance clarity, playfulness, and function — and to design with both students and classrooms in mind.
